Disclosure: this is an independent comparison. We don't have affiliate partnerships with Otterly, Goodie, Profound, or Peec, so nothing on this page earns us a commission. If that ever changes, we'll update this box. Always confirm prices on the vendor's site before you buy — this market reprices fast.

Something weird is happening to search traffic, and you can probably feel it. Your rankings look fine in Search Console. Traffic is… softer. People stopped clicking because ChatGPT, Perplexity, and Google's AI answers now hand them the answer before your page ever loads. I ran into this myself: a friend asked ChatGPT for "best AI video editors for beginners" — my literal niche — and my site wasn't mentioned once. The three tools it did name weren't better. They were just cited more often in the sources the models learned from.

That's the entire pitch for GEO tools. GEO — Generative Engine Optimization — is the practice of tracking how your brand shows up inside AI-generated answers, then nudging that visibility upward. A GEO tool runs hundreds of prompts through ChatGPT, Perplexity, Gemini, Claude, and friends every day and reports: were you mentioned? Were you cited? What did the model say about you, and how does that compare to your competitors?

None of that shows up in a normal rank tracker. It's a new analytics category, and it got crowded fast in 2026. Four names keep coming up in every conversation I have: Otterly, Goodie, Profound, and Peec. They aren't interchangeable, and one of them changed its entire pricing model two months ago. Let's sort them out.

How I compared these four

Two ground rules. First: every price in this article comes from the vendor's own pricing page or from a review dated October 2026 that quotes that page. The GEO space reprices constantly — if a tool hid its prices behind a sales form, I say so instead of guessing. Second: I'm not pretending I ran a lab test with all four. This is a research-backed comparison built from vendor documentation, dated reviews, and funding news. Honest about its limits.

What I weighted: public pricing (can you buy it without a sales call?), engine coverage (which AI models it watches), prompt volume per dollar, and whether the tool helps you act on the data or just hands you a dashboard.

GEO tools at a glance (November 2026)

Otterly — the cheapest honest entry ($29/mo)

Otterly (otterly.ai) is the baby of the group — launched publicly in October 2024, founded by Thomas Peham with co-founders Josef Trauner and Klaus-M. Schremser, based in Vienna. And honestly? It's my favorite recommendation for anyone who just wants to start without a sales conversation.

The pricing ladder is public and simple. Lite is $29 a month ($25 billed annually) for 15 tracked prompts. Standard jumps to $189/mo (100 prompts, API and MCP access, Agent Analytics), Premium is $489/mo (400 prompts), and Enterprise starts around $1,000/mo. Annual billing takes about 15% off. Every paid plan includes unlimited team members, daily tracking, and the same four base engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot.

The catch — and this is the thing every Otterly roundup should tell you — is the add-on structure. Claude, Gemini, and Google AI Mode cost extra on every tier. On Lite that's $9/mo each for AI Mode and Gemini, $29/mo for Claude; on Premium it climbs to $149 and $439 respectively. A Lite user who adds all three optional engines is paying roughly $76 a month before extra prompts, nearly triple the $29 headline. That's not dishonest pricing — it's published — but it means the "cheapest in the category" claim depends on which engines you need.

Where Otterly shines for small operators: the GEO Audit that runs on any URL (it checks whether your pages are even crawlable and citable by AI engines), the Share of Model metric (how often you're mentioned vs. competitors), and unlimited seats — a freelancer and their three clients fit on one account without seat math. The free trial runs on your own prompts with no credit card, so week one produces data about questions you actually care about instead of a generic demo set.

Pick Otterly if: you're a solo marketer, freelancer, or small agency that needs real AI-visibility data without a $300/month commitment. 15 prompts is enough to learn where you stand; it won't cover a full buyer journey, and that's fine for a first step.

Visit Otterly →

Goodie — the one that tells you what to fix ($295/mo)

Goodie (higoodie.com) is the old hand here — founded in 2023, headquartered in New York, clients including names like Unilever, SteelSeries, and Dermalogica. Its positioning is different from the other three: it calls itself a full AEO platform, not a monitoring dashboard. In practice that means it pairs visibility tracking with a content studio, prioritized optimization actions, AI crawler analytics, and — on higher tiers — revenue attribution and an agentic commerce suite that tracks product visibility inside AI shopping assistants.

Pricing, verified October 2026: Core is $295 a month for 110 prompts across 5 models, with 50 optimization actions per month, one brand, two countries, and a 7-day trial. Worth noting — multiple sources show Core was $399/mo as recently as September 2026, so the price came down, and annual billing takes two months off. Pro is $999/mo (250 prompts, 8 models, 100 actions/mo, SKU-level commerce visibility). Enterprise is custom: 500+ prompts, up to 14 models, multi-brand, API, SOC 2, and a dedicated strategist.

Engine coverage scales with tier in a way you should price into the decision. Core tracks ChatGPT, AI Overviews, Perplexity, AI Mode, and Copilot. Pro adds Gemini, Alexa, and Sparky. Enterprise reaches up to 14 models including Claude, Meta AI, DeepSeek, Grok, and Muse. There's also a separate agency line (Growth around $275–$350/mo) with pitch workspaces.

The real differentiator is the action loop. Most GEO tools hand you charts; Goodie's product is built around "here's the gap, here's the fix, here's the content draft." If your problem is that ChatGPT describes your product inaccurately — the FactCheck-style problem — a monitoring dashboard tells you it happened; Goodie tries to close the loop. The trade: it's the most expensive entry in this comparison, and there's no free tier to hide behind.

Pick Goodie if: you're a brand or agency where AI assistants genuinely move the buying decision, and you'd rather pay for optimization execution than stare at dashboards. Overkill if you just want to know your share of voice.

Visit Goodie →

Profound — the big name that went enterprise-only

Profound (tryprofound.com) is the elephant in this comparison. It's the best-funded company in the category by a mile: it closed a $180 million Series D at a $1.8 billion valuation on September 15, 2026, led by Lightspeed with Sequoia and Kleiner Perkins participating. Fortune 500 logos, nine-engine coverage, SOC 2 Type II, an AI agent called Aim that turns visibility data into marketing work — the works.

Here's the twist, and it's the reason Profound deserves its own section: in mid-September 2026, right around that funding announcement, Profound removed its $99 Starter and $399 Growth self-serve plans from its brand pricing page. What remains is a free 7-day trial (50 prompts across ChatGPT, Gemini, and Google AI Overviews) and a custom Enterprise plan that starts with a demo. Up to nine engines on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, and Exa Search — with SSO, all-time history, CSV/JSON exports, and API.

So where does that leave Profound for you, the reader? If you're an enterprise team with procurement, compliance, and a real budget — Profound is arguably the strongest platform here, and its Conversation Explorer (real-time AI search volume data) is a genuinely unique feature. Independent buyer data puts the median Profound contract around $35,250 a year, which tells you who the customer is. If you're a five-person startup, the door that was open in 2025 is now a velvet rope. That's not a criticism — it's a positioning decision, and this article exists partly because of it.

Pick Profound if: you're an enterprise with governance requirements (SOC 2, SSO), multi-brand tracking needs, and a budget in the five figures. Everyone else: one of the three below will sell to you today without a demo request.

Visit Profound →

Peec — the cleanest pricing for teams and agencies ($95/mo)

Peec (peec.ai) is a Berlin-built AI search analytics platform that's quietly become the default "like-for-like Profound replacement" in agency circles — and unlike Profound, it still publishes its prices.

The brand plans: Starter at $95 a month (50 prompts, 3 selected models, 1 project), Pro at $245/mo (150 prompts, 2 projects), Advanced at $495/mo (350 prompts, 5 projects, multi-country tracking). Annual billing takes roughly 15% off, landing around $80 / $205 / $420 a month. Enterprise is custom, covering up to 13 models.

A few things I like about Peec's structure. Every plan includes unlimited users and unlimited countries — your seat math stays at zero forever. Tracking runs daily, and the models are your choice of three from ChatGPT, Google AI Mode, Google AI Overviews, Copilot, Perplexity, and Gemini (Perplexity counts as a paid extra on some tiers; Claude and the exotics are Enterprise-only). The Actions engine, included free on every plan, clusters citation sources into owned, editorial, reference, and UGC buckets and returns prioritized steps — not as deep as Goodie's loop, but more useful than a raw chart. There's a one-week free trial with no credit card, and the company says it's used by 3,000+ brands and agencies as of August 2026, with a 4.8–4.9 rating on G2.

The honest limits: three engines per plan means budgeting for add-ons if you want full coverage (extra engines run roughly €25–€115 a month depending on tier), and Peec does no citation-to-revenue attribution — if proving pipeline impact is your primary requirement, you'll need a different tool. It's monitoring with sensible actions, not a marketing agent.

Pick Peec if: you're an agency or in-house team that wants Profound-style tracking with published prices, unlimited seats, and no enterprise sales process. The $95 entry is the most generous prompt allowance per dollar in this roundup after Otterly.

Visit Peec →

How to pick: four scenarios

Stop comparing feature tables and start from your situation:

"I'm solo and just want to know where I stand." Otterly Lite, $29/mo. Run your 15 most important buyer questions for a month. If the data changes what you publish, upgrade — don't buy the $999 platform on day one.

"I'm an agency and I need to show clients AI visibility." Peec Pro, $245/mo. Two projects, 150 prompts, unlimited seats, and pitch-ready reporting. Your clients will ask "why isn't ChatGPT mentioning us" within the year — this is the cleanest answer.

"AI answers are costing us customers and I need to fix it." Goodie Core, $295/mo. Monitoring alone won't repair inaccurate model descriptions of your brand; you need the optimization loop. Budget one quarter and measure whether your citation share moved.

"I'm at an enterprise and procurement needs SOC 2." Profound Enterprise. Take the free trial first (it's genuinely useful), then talk to sales. Nobody else in this comparison matches its engine depth and governance package.

What these tools won't do for you

A quick reality check, because every category has its hype. GEO tools don't do classic SEO — no keyword research, no backlink analysis, no site audits in the traditional sense. They measure where you stand in AI answers; deciding what to publish next is still your job. The most-cited pages in AI answers tend to be the same well-structured, genuinely useful pages that rank in Google — which is why the content you publish matters as much as the tool you buy. If your content operation is thin, fix that first: I've compared the AI writing tools I actually recommend for 2026 and Jasper vs Writesonic head-to-head, and both feed directly into this — models cite what you publish.

Also: AI engine behavior is volatile. Models change, citations shift, and a score that looks great in March can dip in May for reasons no dashboard fully explains. Buy these tools for trend lines, not snapshots.

The verdict

If I had to spend my own money today, I'd start with Otterly at $29/mo — it's the cheapest way to get real data about your brand inside AI answers, and the free trial runs on your own prompts. When the data starts driving content decisions, that's the moment to look at Goodie ($295/mo) for its optimization loop or Peec ($245/mo) for agency-grade tracking at a sane price. Profound is the category's heavyweight, but its 2026 pivot to enterprise-only pricing means most of us are choosing between the other three.

The deeper point: AI search isn't coming — it's already deciding which brands get named. The businesses measuring that now have a year's head start on the ones who'll start in 2027.

Prices checked November 2, 2026. This market reprices often — confirm on each vendor's site before buying.

References

• Otterly pricing and feature details verified via dated October 2026 reviews quoting otterly.ai/pricing (SE Ranking, commswith.ai, hyperank.ai, bloomiro.com).
• Goodie pricing verified via hyperank.ai (October 2026) and digijaws.com (September 2026); Core cut from $399 to $295/mo reported October 2026.
• Profound Series D ($180M at $1.8B valuation, September 15, 2026) and self-serve plan removal reported by generatemore.ai (September 30, 2026), pinggy.io (October 17, 2026), geotally.ai.
• Peec pricing verified via sona.com, getveritas.io, generatemore.ai, and visible.seranking.com (October 2026), quoting peec.ai/pricing.